Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology
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The Paradigm of Nutrition
"I wasn't absorbing nutrients properly at all. I don't make the mucosal lining correctly in my colon," he says. "That is the lining that largely dictates huge amounts of your health and your immunity." The old way of two pretty crap equalities, synthetic tablets smashed together, drunk down, you're good to go,. It's just off. And what you're saying now is that we are disrupting the living crap out of that entire industry".
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