Our guest today is Chris Ashenden, Founder & CEO of Athletic Greens and AG1. AG1 is the world’s most comprehensive and convenient daily nutrition product in green powder form.
We discuss:
- Why he founded Athletic Greens
- Approach to formulation
- How he met Tim Ferriss
- How he built relationships with customers
- Scaling online
- Creating a subscription business and new consumer habit
- Why he bootstrapped to $150m in revenue
- When it made sense to fundraise
***Sponsor***
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If you agree, sign-up for their waitlist at aventure.vc.
aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform, http://aventure.vc. aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status.
Mike is a paid spokesperson for aVenture and is compensated $6,000.
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