Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology
00:00
Athletic Greens: The Ultimate Daily One One for Athletic People
There's not one of us who is living in accordance with our genetic makeup or the expectations of what a human would have had even a few thousand years ago. There are other ingredients that we also put in there to really support people to layer up from the sort of survival layer into optimal layer. We tried to get it all in there in a way that makes the most sense possible on a daily basis. And frankly, particularly when we first started, I really over engineered the product.
Play episode from 12:26
Transcript
