Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology cover image

Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology

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The Power of Relationships

I think the power of relationships is huge. The greatest thing about our relationship is it's yours to win or lose. Give more than you ask for a turn up consistently and you can build a relationship. I've always committed to doing the right thing by people. And over time as a form of friendships and have never asked for anything.

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