Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology
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How to Get the Right Taste for Your Customers
The approach was a painful one, Mike. Without utility, you have no product. Most of those taken individually do not taste good. So it took us a staggering amount of time to figure out how to get that tasting right. And we kind of call it, it's a taste of health. It's something sort of our customers look forward to.
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