Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology cover image

Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology

00:00

AG1: The Power of Authenticity

Mike: I'm a huge fan of both their podcasts and talk about how intermittent fasting can be really helpful for gut health. Does taking AG1, does that actually interrupt a fast or no? Mike: We're not seeking anytime soon to start to go crazy in a retail or anything else. We'd like to continue to build on the trust and relationships we've got. And our product is only sold on athleticgreens.com. You can't get it anywhere else.

Play episode from 37:49
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app