Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology
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Introduction
Aventure is a new platform that's making venture capital available to the masses. The Aventure app provides everything you need to make sort of investments, including extensive research material and seamless transaction processes. Our guest today is Chris Ashenden, founder and CEO of Athletic Greens in AG1. We discussed the early days of starting Athletic Greens from his motivation for creating the product to how he approached marketing and partnerships. There's a lot to unpack from this episode when it comes to brand building.
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Transcript
