Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology
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The Four Hour Body: How to Get a Habit Dialed In
ATHETA Greens is less than $3 a day, it's less than your cup of coffee at your favorite coffee store. It is more nutrition in one minute than you can get anywhere else in the world. We were the first to pioneer this sort of padded formula at all. And we literally pioneered the quality standards that are slowly becoming more mainstream in North America.
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