Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology
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How to Fund and Grow a Sustainable Long-Term Business
I know how also did you approach fundraising and maybe financing the business? Because I know you really were kind of bootstrapped up until quite recently. What was your approach from the early days? I've had some amazing mentors in my business journey. Starting with my dad, who's most phenomenal. And or is encouraging me to thank for myself.
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