The emergence of product marketing consultancy

1

Introduction

00:00 • 2min

2

Product Marketing - What's Next for You?

01:59 • 2min

3

I'm Not in Meetings Now, but It's the Work That I Really Care About

04:25 • 2min

4

Is Your Story Done There?

06:05 • 3min

5

Mentorship

08:53 • 2min

6

Product Marketing

10:42 • 2min

7

Product Marketing

12:34 • 2min

8

Are You Looking for Product Marketing Consultants?

14:47 • 2min

9

Identifying What Product Marketing Should Look Like

16:19 • 2min

10

Product Marketing Consultants - What Are the Inherent Challenges of Product Marketing?

18:06 • 4min

11

Getting to Know Your Stakeholders

21:46 • 2min

12

Getting in-Depth Understanding of the Product

23:45 • 2min

13

Is There a Tool That Requires That?

25:57 • 2min

14

Product Marketing - What Are Some of the Most Common Areas of Focus That Get Requested?

28:03 • 3min

15

Product Marketing

31:14 • 3min

16

Product Marketing and Copywriting - Is That the Same Thing?

33:47 • 3min

17

Product Marketers Need to Be Able to Read Copy

36:25 • 2min

18

Is There Any Advice for Product Marketers?

38:35 • 3min

19

Product Marketing - How to Embed Yourself in the Sales Channel?

41:54 • 3min

20

Are There Any Tools You've Led in Your Time as a Product Marketer?

45:08 • 3min

21

Product Marketing

48:03 • 3min

22

Product Marketing - One Business Venture at a Time?

50:53 • 3min

The emergence of product marketing consultancy | Shirin Shahin