Product Marketing

The positioning and messaging is like the North Star that directs really all the work you should be doing. The sales enablement piece also makes a ton of sense because outside of the company's website, if they have a sales team and they aren't a B2B space,. That is the most outwardly facing version of that positioning and messaging work that you would have done. But what I always like to clarify is we as product marketers are not copywriters.