Introduction

Shireen Shaheen is a Product Marketing Leader and Consultant. Before setting out on her own, Shireen cut her product marketing teeth at large enterprise companies like Constant Contact and Bright Go. She also provides one-on-one coaching to product marketing professionals who need more support or guidance in goal setting for their specific function. During our chat, we talk about the emergence of product marketing within the consulting space as well as unique challenges that come with running your own practice.