2min chapter

Product Marketing Life cover image

The emergence of product marketing consultancy | Shirin Shahin

Product Marketing Life

CHAPTER

Product Marketers Need to Be Able to Read Copy

As a product marketer, you need to be able to read copy that has been written and assess. Is this telling the story that we want to say? And from an objective perspective, this is the positioning and messaging framework we all agreed upon as a company or as me as your consultant. So it needs work. I think that's a lot better than going in and saying like, oh, in my opinion, this copy could be better.

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