3min chapter

Product Marketing Life cover image

The emergence of product marketing consultancy | Shirin Shahin

Product Marketing Life

CHAPTER

Product Marketing and Copywriting - Is That the Same Thing?

A lot of companies, especially if they're just waking up to product marketing being a function that could add value, oftentimes messaging and copywriting becomes confused as the same thing. I think there is a very fine line difference between the two. Copy on a LinkedIn post is very different than a blog post; depending on what page on the website even matters,. So I totally agree. But I do also really like something else you said: we need to be ready to write. We need to be prepared and willing."

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