3min chapter

Product Marketing Life cover image

The emergence of product marketing consultancy | Shirin Shahin

Product Marketing Life

CHAPTER

Is Your Story Done There?

I think oftentimes, or at least maybe this is my own personal feeling, when I see or hear about people getting into consultancy or starting their own business. And it sounds based on your own experiences after doing product marketing for 67 years, you felt it was the right time. So I'm curious, how did you know that it was theright time? Did you feel like you had accomplished certain things you'd wanted to do in a corporate setting? And now you had done enough to kind of warrant that transition.

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