
The emergence of product marketing consultancy | Shirin Shahin
Product Marketing Life
Are You Looking for Product Marketing Consultants?
Companies being more aware that product marketing is a thing has led to an emergence of these agencies and independent consultants. More often than not, I'm seeing companies who are looking for consultants and product marketing because they don't have product marketing yet. That's been my experience or they have maybe one person that's in product marketing, maybe a little bit more junior level. They need someone to come in more strategic, set some of the foundation even I've helped companies with hiring.
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