2min chapter

Product Marketing Life cover image

The emergence of product marketing consultancy | Shirin Shahin

Product Marketing Life

CHAPTER

Getting to Know Your Stakeholders

How early on in a potential engagement, would you assess for something like that? Have you ever been approached by a prospective client or started early talks and met members of the broader team. "I could already sense that working with this particular eventual is going to make this engagement incredibly challenging"

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