Product Marketing Life

Join Hannah Pickering, Director of Product Marketing at Centivo, as she explains her journey from writer to product marketer, emphasizing the importance of understanding business operations and earning trust. She highlights her experience in various industries, stressing the need for product marketers to connect the dots, develop unique perspectives, and build credibility by engaging early with product teams.

Emily Wengel, Product Marketing Team Lead at Origami Risk, shares her journey from biotech to product marketing, where she now leads a growing team. She breaks down how improv sharpened her communication skills, the challenge of finding product-market fit, and why project management and stakeholder alignment are essential for PMMs. Disclaimer: Everything was correct at the time of recording. Origami Risk has since hired a VP of Product Marketing to join Emily and the PMM team.

What really makes a customer say “yes” or “no”?In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked source of growth for B2B companies.Andrew shares his journey from the early days at Qualtrics to launching Clozd, a company that’s redefining how sales, marketing, and product teams learn from lost deals. We explore the win-loss maturity curve, the rise of AI-driven insights, and how Clozd’s Expert Network is helping teams win more strategic deals.Plus, he makes a strong case for why product marketers deserve more credit and how AI can elevate their role to become even more essential.Sponsored by Clozd – the leader in win-loss analysis. Learn more at https://www.clozd.com.Download the Win-Loss content Andrew mentioned here: 👉 State of Win-Loss Analysis Report👉 Definitive Guide to Win-Loss Analysis

In this episode, we sit down with Kristen Brooks, Senior Director of Product Marketing at Octane, as she shares her inspiring career journey – from her early days in partner marketing at Cisco to leading enterprise strategy and demand gen alignment.

Susanna Bogardus, Principal PMM at Workday, shares her inspiring journey from account management to product marketing. She discusses how AI tools like GPT-3 are revolutionizing work while emphasizing the importance of human roles. Trust in AI and leveraging customer support for insights are key themes. Susanna offers valuable advice for aspiring PMMs, highlighting the need for strong soft skills and deep customer understanding, proving that tech and empathy can coexist in the marketing world.

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

In this episode, Sid talks with Michael Robin Hansen, Senior Product Marketing Manager at Thomson Reuters, about her unexpected journey from culinary school to product marketing. Michael shares how lessons from the kitchen help her manage product launches, her experience navigating layoffs, and what it takes to build a high-impact PMM team.They also cover how to break into product marketing without a technical background, the importance of curiosity and continuous learning, and why flexibility is key in fast-moving industries.Whether you're in marketing, pivoting careers, or just love a good origin story – this one’s for you.Read Michael’s PMA article here.

Laura Kaminski, Head of Product Marketing at iTrade Network, shares her journey from graphic design to leading product marketing. She dives into how AI, customer insights, and tiger teams are transforming how tech companies align strategy and drive results. A must-listen for anyone in product, marketing, or tech leadership.

Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company’s unique approach to product marketing, transparent pricing, and positioning.

In this episode of Product Marketing Life, host Collin Mayjack caught up with Logan Hendrickson, Product Marketing Lead at 15Five. If you’re tired of churning out one-pagers for your sales team, this one’s for you.