Product Marketing Life

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

Jeff Hardison, VP of Product Marketing at Calendly, brings a wealth of experience in product marketing, particularly in PLG and sales-led environments. He discusses the evolution of product marketing from consumer brands to tech companies, emphasizing the importance of adaptability and research. Jeff shares insights on navigating challenges in startups versus larger organizations, and how collaboration and data-driven decisions foster user engagement. The conversation also touches on balancing product-led growth with sales strategies and the rich culinary scene of Portland, adding a humorous twist.

In this episode of Product Marketing Life, host Collin Mayjack sits down with Jonathan Pipek, a seasoned product marketing consultant, to dive deep into the world of startup product marketing. Jonathan shares his insights on the importance of getting the fundamentals right before investing in big marketing campaigns. He emphasizes the need for startups to focus on building a strong foundation around their ICP, positioning, messaging, and go-to-market strategy before attempting to scale through advertising or other channels.

Matt Hodges, Head of Product Marketing at Equals, shares his wealth of experience from Atlassian, Intercom, and Loom. He dives into the complexities of pricing models, emphasizing the trade-offs involved. Hodges discusses the importance of understanding your audience for effective product naming, and the pressures faced in high-growth environments. He reflects on work-life balance as he navigates remote work challenges and transitions between corporate and startup cultures. His insights offer a blueprint for success in the product marketing landscape.

In this episode of the Product Marketing Life podcast, host Collin Mayjack sits down with Allison Rona, a Director of Product Marketing and PMA ambassador. Allison shares her firsthand experience launching a free trial at a sales-led organization, providing valuable insights into the complexities and challenges involved.

Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company’s unique approach to product marketing, transparent pricing, and positioning.

In this episode of Product Marketing Life, host Collin Mayjack caught up with Logan Hendrickson, Product Marketing Lead at 15Five. If you’re tired of churning out one-pagers for your sales team, this one’s for you.

Tamara Grominsky, creator of PMM Camp and product marketing management expert, shares insights on the interplay between inbound and outbound marketing. She debunks the outdated notion that separates product managers from product marketers, advocating for teamwork to create effective launch plans. Tamara discusses the evolution of product marketing careers and the challenges of transitioning to leadership roles, emphasizing the need for adaptability and collaboration across teams. She also highlights the importance of strong messaging and understanding buyer psychology in shaping successful strategies.

Emma Stratton, the Founder of Punchy and dubbed the 'Queen of B2B messaging,' shares her expertise on making B2B messaging more personable and impactful. She discusses the evolution of marketing communication towards a human-centric approach and stresses the importance of cutting out jargon. With anecdotes from her writing journey, Emma emphasizes crafting clear messages that resonate with both technical and non-technical audiences. Her insights promise to transform how product marketers engage with their customers.

In this episode of Product Marketing Life, Collin Mayjack sits down with Jeff Chase, Mary Lim, and Rachel Sheldon to do a deep dive on interactive storytelling and product adoption. The Vitally team shared how they built their interactive demos from the ground up, the role that demos play in their customer journey, and how they build product guides that don’t get ignored