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Product Marketing Life

Latest episodes

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Aug 2, 2024 • 45min

Designing narratives customers actually resonate with, Marcus Andrews, Pendo

In this episode of Product Marketing Life, host Collin Mayjack sits down with the king of narrative design, Marcus Andrews.Collin and Marcus talk about how narrative design can help you gain influence, writing narratives that your customers actually resonate with, and how you know your narrative is working.
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Jul 19, 2024 • 54min

"Be 10 times bolder in your career" with Yi Lin Pei

Renowned career coach, Yi Lin Pei, shares insights on the art and science of product marketing, navigating job search challenges, championing diversity in tech, and embracing boldness in careers. She emphasizes the importance of aligning roles with personal values and leveraging feedback to optimize ROI.
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Jul 5, 2024 • 51min

“We’re not marketers” and other spicy takes, with Eric Holland, Gab Bujold, and Zach Roberts

In this episode Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts. This episode is all about hot takes, including the hot take that started it all: Product Marketers are not marketers.
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Jun 7, 2024 • 44min

PMM charters and proof customers actually believe, with Mark Huber and Alex Eaton from UserEvidence

In this episode of Product Marketing Life, our host Collin Mayjack sits down with the boys behind UserEvidence, Mark Huber & Alex Eaton. Mark peeled back the curtain on his first PMM hire, Alex shared about building his PMM charter, and the three of them talked about what UserEvidence does best – customer proof.
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May 24, 2024 • 50min

“PLG is not a free trial” with Madison Leonard, Consultant and Founder of SaaS Secrets

In this episode, Collin sits down with the queen of PLG herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1.
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May 10, 2024 • 51min

Building a PMM swipe file with Jason Oakley and Aubrey Chapnick, writers of PMM Files

In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.
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Apr 29, 2024 • 42min

Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy

In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.
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Apr 12, 2024 • 57min

“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

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Mar 29, 2024 • 55min

Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

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5 snips
Feb 2, 2024 • 49min

How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM

Exploring the challenges and mindset of founding a Product Marketing Manager role in B2B SaaS startups, emphasizing alignment with founder vision, clear positioning and messaging strategies, and streamlining the buying experience with interactive demos and proposal templates. The episode also offers engagement opportunities with the founder of Productive PMM.

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