Product Marketing Life

Mark Huber and Alex Eaton, pioneers behind UserEvidence, share their insights on crafting effective product marketing strategies. They discuss the balance between project management and creative freedom, highlighting how authenticity and relatable messaging can foster customer trust. They dive into the art of honest market research, emphasizing clear communication and specificity in marketing proof points. Packed with humor, the conversation showcases the evolving landscape of product marketing and the importance of genuine customer engagement.

In this episode, Collin sits down with the queen of PLG herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1.

In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.

In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.

Exploring the challenges and mindset of founding a Product Marketing Manager role in B2B SaaS startups, emphasizing alignment with founder vision, clear positioning and messaging strategies, and streamlining the buying experience with interactive demos and proposal templates. The episode also offers engagement opportunities with the founder of Productive PMM.

The podcast features insights on horizontal product marketing strategies, demonstrating marketing impact, sustaining successful launches, win-loss programs, and the differences between solo and team-based product marketing roles.