Product Marketing Life

Susanna Bogardus, Principal PMM at Workday, shares her inspiring journey from account management to product marketing. She discusses how AI tools like GPT-3 are revolutionizing work while emphasizing the importance of human roles. Trust in AI and leveraging customer support for insights are key themes. Susanna offers valuable advice for aspiring PMMs, highlighting the need for strong soft skills and deep customer understanding, proving that tech and empathy can coexist in the marketing world.

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

In this episode, Sid talks with Michael Robin Hansen, Senior Product Marketing Manager at Thomson Reuters, about her unexpected journey from culinary school to product marketing. Michael shares how lessons from the kitchen help her manage product launches, her experience navigating layoffs, and what it takes to build a high-impact PMM team.They also cover how to break into product marketing without a technical background, the importance of curiosity and continuous learning, and why flexibility is key in fast-moving industries.Whether you're in marketing, pivoting careers, or just love a good origin story – this one’s for you.Read Michael’s PMA article here.

Laura Kaminski, Head of Product Marketing at iTrade Network, shares her journey from graphic design to leading product marketing. She dives into how AI, customer insights, and tiger teams are transforming how tech companies align strategy and drive results. A must-listen for anyone in product, marketing, or tech leadership.

Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company’s unique approach to product marketing, transparent pricing, and positioning.

In this episode of Product Marketing Life, host Collin Mayjack caught up with Logan Hendrickson, Product Marketing Lead at 15Five. If you’re tired of churning out one-pagers for your sales team, this one’s for you.

Tamara Grominsky, creator of PMM Camp and product marketing management expert, shares insights on the interplay between inbound and outbound marketing. She debunks the outdated notion that separates product managers from product marketers, advocating for teamwork to create effective launch plans. Tamara discusses the evolution of product marketing careers and the challenges of transitioning to leadership roles, emphasizing the need for adaptability and collaboration across teams. She also highlights the importance of strong messaging and understanding buyer psychology in shaping successful strategies.

Emma Stratton, the Founder of Punchy and dubbed the 'Queen of B2B messaging,' shares her expertise on making B2B messaging more personable and impactful. She discusses the evolution of marketing communication towards a human-centric approach and stresses the importance of cutting out jargon. With anecdotes from her writing journey, Emma emphasizes crafting clear messages that resonate with both technical and non-technical audiences. Her insights promise to transform how product marketers engage with their customers.

In this episode of Product Marketing Life, Collin Mayjack sits down with Jeff Chase, Mary Lim, and Rachel Sheldon to do a deep dive on interactive storytelling and product adoption. The Vitally team shared how they built their interactive demos from the ground up, the role that demos play in their customer journey, and how they build product guides that don’t get ignored

Julien Sauvage, GVP of Marketing at Clari, shares his journey from machine learning and data science to leading product marketing in SaaS. He reveals strategies for category creation and discusses Clari's evolution in the revenue platform space, focusing on acquisition choices that boosted their competitive edge. Julien highlights the importance of crafting cohesive multi-product narratives that address customer challenges and transforming social proof into marketing assets. His insights are invaluable for marketing leaders aiming to make a significant impact in their industries.