Product Marketing Life
Product Marketing Alliance
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.
Episodes
Mentioned books
Jul 19, 2024 • 54min
"Be 10 times bolder in your career" with Yi Lin Pei
Renowned career coach, Yi Lin Pei, shares insights on the art and science of product marketing, navigating job search challenges, championing diversity in tech, and embracing boldness in careers. She emphasizes the importance of aligning roles with personal values and leveraging feedback to optimize ROI.
Jul 5, 2024 • 51min
“We’re not marketers” and other spicy takes, with Eric Holland, Gab Bujold, and Zach Roberts
In this episode Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts. This episode is all about hot takes, including the hot take that started it all: Product Marketers are not marketers.
Jun 7, 2024 • 44min
PMM charters and proof customers actually believe, with Mark Huber and Alex Eaton from UserEvidence
Mark Huber and Alex Eaton, pioneers behind UserEvidence, share their insights on crafting effective product marketing strategies. They discuss the balance between project management and creative freedom, highlighting how authenticity and relatable messaging can foster customer trust. They dive into the art of honest market research, emphasizing clear communication and specificity in marketing proof points. Packed with humor, the conversation showcases the evolving landscape of product marketing and the importance of genuine customer engagement.
May 24, 2024 • 50min
“PLG is not a free trial” with Madison Leonard, Consultant and Founder of SaaS Secrets
In this episode, Collin sits down with the queen of PLG herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1.
May 10, 2024 • 51min
Building a PMM swipe file with Jason Oakley and Aubrey Chapnick, writers of PMM Files
In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.
Apr 29, 2024 • 42min
Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy
In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.
Apr 12, 2024 • 57min
“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM
Mar 29, 2024 • 55min
Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io
5 snips
Feb 2, 2024 • 49min
How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM
Exploring the challenges and mindset of founding a Product Marketing Manager role in B2B SaaS startups, emphasizing alignment with founder vision, clear positioning and messaging strategies, and streamlining the buying experience with interactive demos and proposal templates. The episode also offers engagement opportunities with the founder of Productive PMM.
5 snips
Jan 5, 2024 • 44min
