Product Marketing Life
Product Marketing Alliance
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.
Episodes
Mentioned books
Mar 29, 2024 • 55min
Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io
5 snips
Feb 2, 2024 • 49min
How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM
Exploring the challenges and mindset of founding a Product Marketing Manager role in B2B SaaS startups, emphasizing alignment with founder vision, clear positioning and messaging strategies, and streamlining the buying experience with interactive demos and proposal templates. The episode also offers engagement opportunities with the founder of Productive PMM.
5 snips
Jan 5, 2024 • 44min
From engineering to marketing: Priya Gill's journey to strategic PMM mastery
7 snips
Dec 22, 2023 • 34min
The best of Product Marketing Life: Game-changing insights from 2023
The podcast features insights on horizontal product marketing strategies, demonstrating marketing impact, sustaining successful launches, win-loss programs, and the differences between solo and team-based product marketing roles.
Dec 8, 2023 • 56min
Maximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMule
Nov 24, 2023 • 50min
From product marketer to founder: Why PMMs have an entrepreneurial edge with Tamara Grominsky, founder of PMM Camp
Nov 10, 2023 • 43min
Casual chats won't cut it: How to plan productive customer interviews with Katharine Hibson
Oct 27, 2023 • 48min
Lone wolf or pack mentality? The pros and cons of solo PMMing | Stuti Dutt and Kevin Chan
Oct 13, 2023 • 49min
Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB
Sep 28, 2023 • 50min
