Exploring the challenges and mindset of founding a Product Marketing Manager role in B2B SaaS startups, emphasizing alignment with founder vision, clear positioning and messaging strategies, and streamlining the buying experience with interactive demos and proposal templates. The episode also offers engagement opportunities with the founder of Productive PMM.

Erica Dingman, Senior Product Marketing Manager at Movable Ink, discusses vision selling and its transformational approach. She talks about convincing customers to adopt new ways of working and building an incremental pathway for each customer. The value of face-to-face marketing and human connections is emphasized in an AI-driven world.

The podcast features insights on horizontal product marketing strategies, demonstrating marketing impact, sustaining successful launches, win-loss programs, and the differences between solo and team-based product marketing roles.