Product Marketing Life How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM
5 snips
Feb 2, 2024 Exploring the challenges and mindset of founding a Product Marketing Manager role in B2B SaaS startups, emphasizing alignment with founder vision, clear positioning and messaging strategies, and streamlining the buying experience with interactive demos and proposal templates. The episode also offers engagement opportunities with the founder of Productive PMM.
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Transcript
Founder-Driven Messaging
- Founding PMMs often join early-stage startups, where founders drive messaging and sales.
- This founder-driven approach can lead to inconsistencies as the sales team grows.
Second PMM Hire
- Consider the business needs and your skill gaps when making your second PMM hire.
- Look for entrepreneurial, scrappy individuals who can own areas and adapt.
Triggers for PMM Hire
- At Uberflip, the need for a PMM arose from inconsistent product messaging.
- At Chili Piper, it was part of building a new marketing team from scratch.