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Product Marketing Life
How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM
Feb 2, 2024
Exploring the challenges and mindset of founding a Product Marketing Manager role in B2B SaaS startups, emphasizing alignment with founder vision, clear positioning and messaging strategies, and streamlining the buying experience with interactive demos and proposal templates. The episode also offers engagement opportunities with the founder of Productive PMM.
48:58
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Quick takeaways
- Founding PMMs must align with founder's vision for impactful marketing strategies.
- Establishing a product marketing function from scratch requires strategic prioritization over immediate launch demands.
Deep dives
The Role of a Founding PMM in Early Stage Startups
Founding PMMs in early stage startups are crucial in ensuring clear messaging and positioning, especially when founders are still actively involved in sales cycles. These PMMs need to tap into the founder's vision and translate it into marketing strategies that resonate. The role often involves establishing systems, processes, and building teams from scratch to drive company impact and success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode