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How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM

Product Marketing Life

CHAPTER

Emphasizing Clear Positioning, Messaging, and Buyer Enablement in Product Marketing

Exploring the significance of clear positioning and buyer enablement in product marketing, emphasizing the need for descriptive messaging and tools like calculators to facilitate the buying process. The conversation also highlights the shift towards enabling buyers alongside traditional sales enablement efforts.

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