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3min chapter
How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM
Product Marketing Life
Emphasizing Clear Positioning, Messaging, and Buyer Enablement in Product Marketing
Exploring the significance of clear positioning and buyer enablement in product marketing, emphasizing the need for descriptive messaging and tools like calculators to facilitate the buying process. The conversation also highlights the shift towards enabling buyers alongside traditional sales enablement efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode