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19min chapter
How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM
Product Marketing Life
Building Product Marketing from Scratch
Exploring the journey of a founding PMM in B2B SaaS, from launching Productive PMM to expanding the function within startups. Discussions include hiring considerations, triggering factors for hiring a PMM, and the importance of consistent messaging aligned with founder vision for effective marketing and sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode