12min chapter

Product Marketing Life cover image

How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM

Product Marketing Life

CHAPTER

The Founding PMM Mindset: Building for Success

This chapter explores the concept of being a founding PMM, emphasizing the mindset needed to build systems, processes, and teams from scratch. It discusses the challenges and distinctions between founding PMMs and first PMM hires, highlighting the importance of setting up foundational pieces before focusing on execution tasks. The conversation also covers red flags in job postings and interviews for founding PMM roles, emphasizing the need for realistic expectations and alignment with product and sales leaders.

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