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How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM

Product Marketing Life

CHAPTER

Elevating Product Marketing Through Strategic Alignment

The chapter delves into the pivotal role of product marketing in product launches, stressing early integration in the process and influence over product roadmap decisions. Discussions range from red flags for founding Product Marketing Managers to the debate on reporting structures, highlighting the necessity of alignment with product and sales teams. It advocates for product marketing to report to a chief strategy officer within the C suite for elevated collaboration and organizational impact.

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