Product Marketing Life
Product Marketing Alliance
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.
Episodes
Mentioned books
Sep 14, 2023 • 35min
A PMM's guide to international launches | Olga Laul, Regional PMM at Google
Sep 1, 2023 • 48min
Conversational marketing for personalized experiences | Joshua Diner, Group PMM at Infobip
7 snips
Aug 18, 2023 • 56min
Managing the balancing act of pricing | Vaishnavi Ravi, Founder of Market Maven
Aug 4, 2023 • 39min
The Dos and Don’ts of Competitive Enablement | Dejan Gajsek, Founder & CEO, Grow + Scale
Jul 19, 2023 • 1h 2min
Increasing revenue and retention with win-loss analysis | Ryan Cuellar, Chief Delivery Officer at Primary Intelligence
Jun 8, 2023 • 59min
From aspiring F-18 pilot to high-flying PMM | Aubrey Chapnick, Senior Product Marketing Manager at Q4
May 25, 2023 • 44min
Using ICP research when launching a new product | Jessica Andrews, VP Marketing at Copper
May 11, 2023 • 43min
Your golden ticket to repeatable Go-to-Market processes | Devon O'Rourke, Fluvio
Mar 3, 2023 • 51min
How to navigate your product marketing promotion | Sapir Segal, Fiverr
Feb 17, 2023 • 34min
Wait...we're product-led now? Here's how to get everyone on board
So… you’re making the leap to a product-led hybrid model? Cool. Now, how do you break the news without causing chaos? In this short clip, Mark Assini and Umang Sejpal dive into the do’s and don’ts of communicating a strategy shift—so your team actually gets on board (instead of panicking)
