Product Marketing Life
Product Marketing Alliance
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.
Episodes
Mentioned books
Mar 3, 2023 • 51min
How to navigate your product marketing promotion | Sapir Segal, Fiverr
Feb 17, 2023 • 34min
Wait...we're product-led now? Here's how to get everyone on board
So… you’re making the leap to a product-led hybrid model? Cool. Now, how do you break the news without causing chaos? In this short clip, Mark Assini and Umang Sejpal dive into the do’s and don’ts of communicating a strategy shift—so your team actually gets on board (instead of panicking)
10 snips
Feb 3, 2023 • 37min
The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing
11 snips
Jan 20, 2023 • 29min
Empathy, networking, and storytelling - the three keys to product marketing success | Jen Jones, CMO at commercetools
Jan 6, 2023 • 29min
The importance of a holistic approach to messaging | Esther Yoon, VP of Industry and Product Marketing at RingCentral
Dec 16, 2022 • 37min
Reflecting on 2022 | Product Marketing Life highlights
Dec 2, 2022 • 46min
What is message-market fit and why do product marketers need it? | Andrew Hatfield, Deepstar Strategic
Nov 18, 2022 • 41min
Creating tangible outcomes through growth and product marketing teams | Jana Frejova, Spendesk
Nov 4, 2022 • 47min
Leveraging podcasts to tell your company's story | Shira Atkins, Wonder Media Network
Oct 21, 2022 • 28min
