Product Marketing Life

The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing

Feb 3, 2023

37:13

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Episode guests

Ken Oestreich

Highlights

AI Chapters

Episode notes

Product Marketing - Is There a One Way Relationship?

03:19

Product Marketing

02:02

Product Marketing

01:57

Introduction

2min

Founding, Found Head Product Marketing

3min

Product Marketing

2min

Product Marketing

2min

Product Marketing Leaders - Are They the Future CMOs?

2min

Product Marketing - Data Always Trumps Opinion

2min

Product Marketing - An Analogue to a Team API?

2min

Product Marketing

2min

Product Marketing - What Are Some of the Similarities Between APIs?

3min

10.

Product Marketing and Sales - Is That a Good Idea?

3min

11.

How Do You Establish a Cadence and Formalize It?

2min

12.

Product Marketing - How to Build Strong Relationships With Other Teams

3min

13.

Is There a Difference Between Formalization and Structured Processes?

2min

14.

What Are You Doing With That?

2min

15.

Product Marketing - Is There a One Way Relationship?

3min

16.

Product Marketing in a Professional Context

3min

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