Product Marketing Life

The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing

10 snips
Feb 3, 2023
Guest
Ken Oestreich
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Chapters
Transcript
1
Introduction
00:00 • 2min
2
Founding, Found Head Product Marketing
01:39 • 3min
3
Product Marketing
04:10 • 2min
4
Product Marketing
06:12 • 2min
5
Product Marketing Leaders - Are They the Future CMOs?
08:09 • 2min
6
Product Marketing - Data Always Trumps Opinion
10:14 • 2min
7
Product Marketing - An Analogue to a Team API?
11:53 • 2min
8
Product Marketing
14:01 • 2min
9
Product Marketing - What Are Some of the Similarities Between APIs?
15:39 • 3min
10
Product Marketing and Sales - Is That a Good Idea?
18:26 • 3min
11
How Do You Establish a Cadence and Formalize It?
21:46 • 2min
12
Product Marketing - How to Build Strong Relationships With Other Teams
23:29 • 3min
13
Is There a Difference Between Formalization and Structured Processes?
26:56 • 2min
14
What Are You Doing With That?
29:13 • 2min
15
Product Marketing - Is There a One Way Relationship?
31:16 • 3min
16
Product Marketing in a Professional Context
34:36 • 3min