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The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing

Product Marketing Life

CHAPTER

Product Marketing in a Professional Context

Ostrich K: I think your advice is sound and helpful because it frames it in, okay, if you know these teams are going to be focusing on that, how can product marketing play a role in that? And they'd be supporting those demand gen teams and those sales teams as a result with super-specific targeted positioning and messaging guidance and objection handling. So yeah, I think that's great. Well, just to reiterate, Ken, this has been a great conversation. We're sure our listeners got a ton of value out, not just the API piece that you shared with us, but even that last insight. Thanks so much for listening.

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