3min chapter

Product Marketing Life cover image

The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing

Product Marketing Life

CHAPTER

Product Marketing in a Professional Context

Ostrich K: I think your advice is sound and helpful because it frames it in, okay, if you know these teams are going to be focusing on that, how can product marketing play a role in that? And they'd be supporting those demand gen teams and those sales teams as a result with super-specific targeted positioning and messaging guidance and objection handling. So yeah, I think that's great. Well, just to reiterate, Ken, this has been a great conversation. We're sure our listeners got a ton of value out, not just the API piece that you shared with us, but even that last insight. Thanks so much for listening.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode