Product Marketing

I think that example of products getting those before marketing probably hits home with a lot of listeners and for they find themselves in similar situations. Exactly. But as you said in kind of your brief intro, you've held a number of senior product marketing and just general marketing positions throughout your career at some pretty well-known tech companies. I'm curious, how did your responsibilities as a product marketer, do you feel evolve over time as you became more and more senior? Yeah. As I said, it's like the connective tissue at a company as far as I'm concerned. So appreciate the business relationships to things outside of marketing. It might be channel, might be product, might be