The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing
Product Marketing Life
Introduction
Product marketing is all about meeting the customer needs. Ken Ostrich, founder of Found Head Product Marketing shares his API-based framework for establishing streamlined and transparent exchanges of information between product marketing and its partner teams. He offers consulting services to help improve B2B product and marketing alignment,. outcome-based goal setting, and better GTM outcomes.
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