3min chapter

Product Marketing Life cover image

The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing

Product Marketing Life

CHAPTER

Product Marketing and Sales - Is That a Good Idea?

I often find that even internally, not even just with customers, product marketing and in myself specifically and constantly reeling information in between teams. I think the natural one would be to think of product marketing and like demand generation or go to market teams. But formalize that so that on a monthly or at least quarterly basis, not only are you asking, how did my enablement content work, but you're demanding back.

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