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The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing

Product Marketing Life

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Product Marketing - Data Always Trumps Opinion

product marketing and myself specifically was able to speak up the most. We still have that ultimate view of the decision that needs to be made for the business. But we're still at least considering and talking about all the ramifications for the customer. If you don't have that, it can definitely make your argument that much weaker.

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