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The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing
Product Marketing Life
Product Marketing - Is There a One Way Relationship?
Marketing is all about focus and I'm going to say micro-targeting. The ability for account-based marketing to target individuals and individual needs much better because we're able to collect a lot more data these days. So I would have to go with micro-focus, micro-segmentation, micro-marketing.
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