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The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing

Product Marketing Life

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Product Marketing - An Analogue to a Team API?

In the build up to our conversation, you actually shared an analogy with me that you found to be very helpful in formalizing the processes that underpin that collaboration. Would you be able to share with us now? Absolutely. So let's dive in then to our topic that I alluded to earlier in this idea of product marketing being this connected tissue and as a result, needing to really work in a collaborative fashion.

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