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The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing

Product Marketing Life

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Product Marketing

There's some unintended friction or tension between the marketing team and the founder as a result of that. I've always felt like sitting in marketing, right? In the back of my mind, it was like, yeah, the founders have this really, really great vision, but it misses the mark here or there. So what I found is just have a lot of guts and a lot of be vocal and get a lot of data to champion this sort of stuff.

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