Product Marketing - How to Build Strong Relationships With Other Teams

In product marketing, you never just throw something over and hope another team grabs it and runs with it. If you want to bring one of these new APIs or processes to light, it needs to be collaborative. You need the other teams need to feel like they were part of establishing it because that'll just make it that much more likely they'll actually adopt it and put it in practice. I think people don't often consider the importance of the relationship between marketing and customer success.