2min chapter

Product Marketing Life cover image

The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing

Product Marketing Life

CHAPTER

Is There a Difference Between Formalization and Structured Processes?

I think what you're suggesting is not necessarily this complete over documentation and over processing of basic interactions between teams. I think this API model that you've presented is a way to just, again, formalize and at least structure that relationship without being so prescriptive as to say, hey, I need everything's got to be formatted in this kind of doc. And maybe for some teams that might work,. but it sounds like where you've found success in just having that API that is at least formalized enough that people can do their best with it.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode