Go-To-Market Strategy Phases for Horizontal Products

For horizontal products, Robert Kaminsky from Flutch introduces a strategic approach involving four key go-to-market phases. The first phase entails experimental testing targeting a broad audience to identify potential use cases. This evolves into a targeted go-to-market phase focusing on specific personas and use cases with formalized strategies. Subsequently, growth occurs through multiple targeted segments before advancing to the expansion go-to-market phase. In this final phase, the emphasis shifts to customer success playbooks and long-term value growth, crucial for sustained enterprise expansion.