4min chapter

Product Marketing Life cover image

The best of Product Marketing Life: Game-changing insights from 2023

Product Marketing Life

CHAPTER

Introduction

This chapter outlines the progressive approach from experimental go-to-market to focused expansion strategies for horizontal products, emphasizing the importance of targeted segment growth and LTV expansion over net new revenue growth. Through examples and insights, Robert Kaminsky illustrates the practical implementation of these four go-to-market phases.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode