4min chapter

Product Marketing Life cover image

The best of Product Marketing Life: Game-changing insights from 2023

Product Marketing Life

CHAPTER

Understanding Win Loss in Product Marketing Beyond Product Reviews

Explore how the concept of Win Loss in product marketing is more than just reviews, diving into customer decision-making factors such as pricing, offerings, and references. Drawing connections to poker, the chapter emphasizes that connecting with customers and demonstrating problem-solving skills are key to success.

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