The Journey to Human Messaging

Emma Stratton's background as a creative writer uniquely informs her approach to B2B marketing, highlighting the need for human-centered messaging. Having transitioned from traditional creative writing into marketing, she discovered that clarity and relatability should drive successful communication in the tech space. By embracing a writing style that resonates with real-world conversations, marketers can better engage their audience and alleviate the abstraction that often plagues industry messaging. Emma emphasizes the importance of simplicity and authenticity, encouraging marketers to reflect everyday language and context in their scripts.