Product Marketing Life
How to make your messaging punchy with Emma Stratton, Founder at Punchy
Sep 13, 2024
Emma Stratton, the Founder of Punchy and dubbed the 'Queen of B2B messaging,' shares her expertise on making B2B messaging more personable and impactful. She discusses the evolution of marketing communication towards a human-centric approach and stresses the importance of cutting out jargon. With anecdotes from her writing journey, Emma emphasizes crafting clear messages that resonate with both technical and non-technical audiences. Her insights promise to transform how product marketers engage with their customers.
43:13
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Quick takeaways
- Emma Stratton emphasizes the importance of crafting B2B messaging that is clear and relatable, moving away from jargon to connect with audiences.
- The 'barbecue test' is introduced as a practical exercise to simplify complex messaging, ensuring communication resonates with potential clients effectively.
Deep dives
The Journey to Human Messaging
Emma Stratton's background as a creative writer uniquely informs her approach to B2B marketing, highlighting the need for human-centered messaging. Having transitioned from traditional creative writing into marketing, she discovered that clarity and relatability should drive successful communication in the tech space. By embracing a writing style that resonates with real-world conversations, marketers can better engage their audience and alleviate the abstraction that often plagues industry messaging. Emma emphasizes the importance of simplicity and authenticity, encouraging marketers to reflect everyday language and context in their scripts.
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