Emma Stratton

Emma Stratton, founder of Punchy and author of "Make It Punchy," shares her expertise in B2B messaging and positioning. She emphasizes the importance of clarity over cleverness, showcasing how to avoid vague copy that falls flat. Emma discusses her process for creating message-market fit through customer research. The conversation also touches on personal development strategies like journaling and running to enhance creativity and productivity. Tune in for transformative insights into both messaging and personal growth!

Emma Stratton, Founder of a consulting firm for B2B tech, discusses the differences between B2B and B2C, the value of flexible messaging, the importance of concise tech language, and the need to avoid marketing jargon. She also shares insights on crafting engaging taglines and headlines to capture audience attention.

Emma Stratton, the Founder of Punchy and dubbed the 'Queen of B2B messaging,' shares her expertise on making B2B messaging more personable and impactful. She discusses the evolution of marketing communication towards a human-centric approach and stresses the importance of cutting out jargon. With anecdotes from her writing journey, Emma emphasizes crafting clear messages that resonate with both technical and non-technical audiences. Her insights promise to transform how product marketers engage with their customers.

Emma Stratton, founder of Punchy and author of 'Make It Punchy,' specializes in clear messaging for B2B tech firms. In this conversation, Emma reveals how specificity and empathy can transform vague messaging into impactful communication. She highlights common pitfalls B2B companies face in a saturated market and emphasizes the importance of using customer feedback for effective messaging. The duo also discusses the balance between creativity and structure, and how personal growth influences business success.

Welcome to The Marchitect - the podcast for and about the world's best (product) marketing executives.Hosted by Rowan Noronha, who is so passionate about product marketing that he founded the Product Marketing Community in 2016, this podcast is all about educating and inspiring at the intersection of leadership and (product) marketing strategy. Just enough practical "how-to" advice, and absolutely no commercial agenda.On this episode, we'll be discussing positioning and messaging, often misunderstood concepts. If you can master them, they can be the most powerful strategic tools at your disposal. So, if you're a CMO or product marketing leader wondering where to start, we've got the experts for you: April Dunford, Emma Stratton, and Peep Laja.We cover everything from defining what exactly is positioning and messaging, to sharing examples of great b2b positioning and messaging, and even diving into the process of developing your own. We'll talk about who owns positioning and messaging, and the "rules of engagement" between leadership, product, marketing, sales, customer success, revenue operations, and more.