Emma Stratton, founder of Punchy and author of "Make It Punchy," shares her expertise in B2B messaging and positioning. She emphasizes the importance of clarity over cleverness, showcasing how to avoid vague copy that falls flat. Emma discusses her process for creating message-market fit through customer research. The conversation also touches on personal development strategies like journaling and running to enhance creativity and productivity. Tune in for transformative insights into both messaging and personal growth!

Emma Stratton, Founder of a consulting firm for B2B tech, discusses the differences between B2B and B2C, the value of flexible messaging, the importance of concise tech language, and the need to avoid marketing jargon. She also shares insights on crafting engaging taglines and headlines to capture audience attention.

Welcome to The Marchitect - the podcast for and about the world's best (product) marketing executives.Hosted by Rowan Noronha, who is so passionate about product marketing that he founded the Product Marketing Community in 2016, this podcast is all about educating and inspiring at the intersection of leadership and (product) marketing strategy. Just enough practical "how-to" advice, and absolutely no commercial agenda.On this episode, we'll be discussing positioning and messaging, often misunderstood concepts. If you can master them, they can be the most powerful strategic tools at your disposal. So, if you're a CMO or product marketing leader wondering where to start, we've got the experts for you: April Dunford, Emma Stratton, and Peep Laja.We cover everything from defining what exactly is positioning and messaging, to sharing examples of great b2b positioning and messaging, and even diving into the process of developing your own. We'll talk about who owns positioning and messaging, and the "rules of engagement" between leadership, product, marketing, sales, customer success, revenue operations, and more.

Emma Stratton, founder of Punchy and author of 'Make it Punchy,' shares her inspiring transition from creative writer to entrepreneur. She reflects on overcoming panic attacks tied to money and how life coaching propelled her forward. Emma discusses the pressure of immigrant family expectations and the challenges of toxic workplaces. She opens up about transforming her money mindset and conquering self-doubt while embracing her unique journey. This conversation highlights the power of following your heart and the importance of personal growth in finding success.

Emma Stratton, the Founder of Punchy and dubbed the 'Queen of B2B messaging,' shares her expertise on making B2B messaging more personable and impactful. She discusses the evolution of marketing communication towards a human-centric approach and stresses the importance of cutting out jargon. With anecdotes from her writing journey, Emma emphasizes crafting clear messages that resonate with both technical and non-technical audiences. Her insights promise to transform how product marketers engage with their customers.