Inbound vs. Outbound Product Marketing

The podcast discusses the difference between inbound and outbound product marketing, emphasizing that they are not merely about sales or go-to-market motions. Inbound product marketing focuses on understanding customer insights, market trends, and competitive analysis to ensure products are developed with the right target audience in mind. On the other hand, outbound product marketing involves executing product launches, coordinating campaign narratives, and driving product adoption post-launch. The speaker expresses a distaste for the common analogy that product managers put products on shelves while product marketers take them off, arguing it oversimplifies the essential collaboration that should occur between the two roles.