Product Marketing Life AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday
Jul 9, 2025
Susanna Bogardus, Principal PMM at Workday, shares her inspiring journey from account management to product marketing. She discusses how AI tools like GPT-3 are revolutionizing work while emphasizing the importance of human roles. Trust in AI and leveraging customer support for insights are key themes. Susanna offers valuable advice for aspiring PMMs, highlighting the need for strong soft skills and deep customer understanding, proving that tech and empathy can coexist in the marketing world.
AI Snips
Chapters
Transcript
Episode notes
AI Trust Gap Challenges
- There is a significant trust gap around AI adoption in companies affecting buyers and users differently.
- Building confidence that AI eases work without replacing jobs is crucial for AI success.
Master Soft Skills and Context
- Cultivate positive working relationships and communication, not just smart work.
- Being approachable and explaining context clearly helps product marketers influence and collaborate better.
Susanna's Nonlinear Career Path
- Susanna transitioned from account management in ad tech to startup COO before focusing on product marketing.
- Her diverse roles gave her a strategic perspective valuable in product marketing at a large company like Workday.