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AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday

Product Marketing Life

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AI Integration in Product Marketing

This chapter explores the role of AI in enhancing the responsibilities of product marketing managers (PMMs) within Workday. It emphasizes the importance of foundational AI knowledge and practical experience, while sharing insights on utilizing customized AI tools to improve communication and efficiency. Additionally, it discusses strategies for effectively selling AI solutions to users and decision-makers by building trust and providing clear implementation plans.

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