Susanna Bogardus

Principal PMM at Workday, sharing her journey from account management to product marketing. Focuses on the impact of AI tools and the strategic role of customer support.

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Jul 9, 2025 • 28min

AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday

Susanna Bogardus, Principal PMM at Workday, shares her inspiring journey from account management to product marketing. She discusses how AI tools like GPT-3 are revolutionizing work while emphasizing the importance of human roles. Trust in AI and leveraging customer support for insights are key themes. Susanna offers valuable advice for aspiring PMMs, highlighting the need for strong soft skills and deep customer understanding, proving that tech and empathy can coexist in the marketing world.

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