Product Marketing - What Are Some of the Most Common Areas of Focus That Get Requested?

I'm curious how your own business might, my own business and the projects I work on might actually need to start to shift. We'll see. Those would be foundational work, positioning, messaging, sales enablement, launches. But again, maybe that's because I tend to like to work with companies that don't have product marketing as set up. This might change because I think more and more companies do have product marketing compared to three years ago.