Creator Science

David Moldawer, an independent writer and editor with experience at Penguin and Amazon, dives into the intricacies of book publishing. He discusses who should write, when, and why. Listeners will learn about the publishing landscape, including advances, royalties, and the auction process. Moldawer sheds light on the balance between mainstream and indie publishing, and how authors can navigate market dynamics. He also reveals the motivations behind book purchases, emphasizing the importance of authenticity and unique perspectives.

George Blackman, a talented YouTube scriptwriter, shares insights from his work with notable figures like Ali Abdaal and Ed from Film Booth. He emphasizes the crucial role of scripting in engaging audiences and reveals a unique four-hat writing process to enhance video quality. Learn how to start your videos effectively and avoid common mistakes that can derail your message. George also discusses the importance of a compelling Call to Action, ensuring viewers are not just entertained but motivated to engage further.

Dive into a lively Q&A where listeners' burning questions shape the discussion. Topics range from the dilemmas of creative strategy to the challenges of dealing with online trolls. The importance of collaboration over solitary 'solopreneurship' is emphasized, promoting delegation for growth. Gain insights into content creation tactics, including transforming lengthy pieces into bite-sized social media gems. Explore the delicate balance of audience engagement and the essence of maintaining authenticity in the ever-evolving creator economy.

Tori Dunlap, founder of Her First $100k and New York Times bestselling author, shares her inspiring journey towards financial empowerment for women. She candidly discusses her experience in writing and selling her book, Financial Feminist, and the realities of the publishing process. Listeners gain insights into crafting book proposals, navigating literary deals, and the emotional aspects of launching a bestseller. Tori also highlights the importance of community support and innovative marketing strategies in achieving book launch success.

Nuseir Yassin, creator of the popular YouTube channel Nas Daily, shares his inspiring journey of amassing 12 million subscribers. He discusses the hidden costs of success, highlighting personal sacrifices and the emotional toll of relentless ambition. Nuseir emphasizes the need to listen to your inner voice and balance work with personal relationships. He also explores the 'Sniper vs Machine Gun' creator philosophy and reflects on transitioning from chasing attention to prioritizing sustainable profitability in his creative ventures.

Kieran Drew, a former dentist who pivoted to become a writing instructor, shares his fascinating journey of launching his course, High Impact Writing. He reveals the strategies that helped him attract 500 students in just four days, generating an impressive $142,000. Kieran discusses the emotional rollercoaster of launching a course, the importance of tiered pricing, and how effective engagement through social media can boost trust. He also emphasizes the value of pre-selling and refining content based on audience feedback for future success.

Phill Agnew, host of The Nudge Podcast and expert in marketing's behavioral science, reveals the psychological secrets behind MrBeast's captivating content. He discusses three key psychological biases that drive viewer engagement, such as the power of 'costly signaling' and 'input bias.' Agnew explains why giving away money works, and how transparency in content creation can deepen audience connections. This fascinating dive into MrBeast’s strategies offers actionable insights for creators looking to enhance their own videos.

Hrishikesh Hirway, a musician and the mind behind the acclaimed Song Exploder podcast and Netflix series, shares his creative journey. He reveals how a disappointing album led him to launch Song Exploder, examining the delicate balance between artistic freedom and commercial success. Hrishikesh discusses the challenges of evolving from a band member to a solo artist and the transformative experience of transitioning his podcast to Netflix. He emphasizes embracing change and the importance of self-identity in the creative process.

This week, the Creator Science YouTube channel turns one year old!In the first year, we've uploaded: 35 interviews 2 solo videos 9 clips 79 shorts As a result, our channel has: 7,600 subscribers 255,000 views 23,900 hours of watch time $1,008.28 in earnings In this episode, my good friend and YouTube editor, Conor Conaboy, joins me to talk a little bit about our experience on YouTube in the last year.In this episode, you’ll learn: What we learned in our first year on YouTube The changes we've made along the way How we've improved our packaging The challenges for interview podcasts Full transcript and show notesSubscribe on YouTubeFollow Conor on TwitterFollow Jonathan on Twitter***RECOMMENDED NEXT EPISODE→ #185: Listener Q&A Part 1***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Ed Lawrence, the creative force behind the Film Booth YouTube channel, is redefining educational content with his entertaining approach. He shares how storytelling can transform mundane topics into engaging narratives, helping educators capture their audience's attention. Ed discusses the importance of packaging, clickbait strategies, and using metaphors to clarify complex ideas. He also emphasizes the need for community-building through bingeable content and effective production planning, ensuring that learning is fun, relatable, and memorable.