Creator Science #170: Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships.
166 snips
Nov 7, 2023 Justin Welsh, a leading voice in solopreneurship and digital marketing, shares insights from his journey of generating over $5 million since 2019. He dives into the nuances of his recent rebranding, explaining the motivations behind it and the risks involved, while emphasizing the impact of social media strategies on building relationships. By advocating for authenticity and trust within the creative community, Justin encourages purposeful connections and continuous experimentation in content creation to foster genuine engagement.
AI Snips
Chapters
Transcript
Episode notes
Website Redesign Motivation
- Justin Welsh's website redesign was driven by a desire to better represent his brand and expertise.
- His old Kajabi template site lacked the professionalism he wanted to project.
Managing Rebranding Risks
- When rebranding, anticipate potential revenue fluctuations and plan accordingly.
- Gather both quantitative and qualitative data to understand customer behavior and iterate based on feedback.
Black and White Branding
- Justin Welsh initially chose a black and white brand due to being "design blind."
- He now seeks a more unique and visually appealing aesthetic.