#170: Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships.
Nov 7, 2023
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Justin Welsh, a leading voice in solopreneurship and digital marketing, shares insights from his journey of generating over $5 million since 2019. He dives into the nuances of his recent rebranding, explaining the motivations behind it and the risks involved, while emphasizing the impact of social media strategies on building relationships. By advocating for authenticity and trust within the creative community, Justin encourages purposeful connections and continuous experimentation in content creation to foster genuine engagement.
Justin Welsh underwent a rebrand to upgrade and professionalize his online presence, reflecting his expertise and long-term ambitions.
Building a strong following requires authenticity, consistent value provision, and trust-building without aggressive promotion.
The future of social media will prioritize authenticity, behind-the-scenes content, and meaningful connections over flashy content and vanity metrics.
Deep dives
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Teachable: Transformative Online Course Creation
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Building a Strong Online Brand: Justin Welsh's Rebranding Journey
In an interview with Justin Welsh, he discusses his recent rebrand as a solo-preneur and shares insights into the process and motivations behind it. Welsh explains his desire to upgrade and professionalize his online presence to better capture the essence of his brand and attract organic traffic from diverse channels. He emphasizes the importance of long-term thinking and having a brand that reflects his expertise and future ambitions, such as writing books and producing YouTube series. Welsh also discusses the fears and uncertainties associated with the rebranding process, highlighting the need for patience and data-driven analysis to monitor the impact on revenue and adjust strategies accordingly.
Building a Movement through Authenticity and Trust
Building a strong following is not about being popular for the sake of popularity. It's about creating a movement and attracting a community of like-minded individuals. Justin Welsh, an expert in building an online presence, emphasizes the importance of authenticity and trust. Rather than using aggressive sales tactics, he focuses on consistently providing value without constantly promoting his own products. He believes in showcasing expertise and authority by delivering high-quality content backed by his knowledge and skills. Trust is established by consistently showing up and rooting for his followers' success, without making an aggressive ask. Welsh also highlights the need to be adaptable and to study the platforms where content is shared, such as Twitter and LinkedIn, while remaining cautious about social media addiction and the negative impact it can have.
The Shift Towards Authenticity and Building Meaningful Connections
Justin Welsh predicts a shift in social media dynamics, with a growing demand for authenticity rather than flashy content. He anticipates that the creator space will move towards showing behind-the-scenes moments, sharing wins and losses, and providing real-time insights into business development. Welsh emphasizes the importance of building a meaningful business and a supportive network instead of solely pursuing attention and vanity metrics. He challenges the prevailing trend of carousels and selfies on platforms like LinkedIn and suggests focusing on creating valuable content that establishes trust, expertise, and authority. Additionally, he warns against excessive engagement with social media, encouraging individuals to prioritize building a sustainable business and nurturing genuine connections while avoiding the potential pitfalls of rapid growth without a solid foundation.
Justin Welsh is known as one of the leading voices in the solopreneurship movement. And as a solopreneur himself, he's generated more than $5,000,000 in revenue since 2019.
Both his Twitter and LinkedIn accounts reach nearly half a million people. His newsletter, The Saturday Solopreneur, goes out to nearly 200,000 subscribers as well.
He was a guest on the show back in July of 2022, on episode number 109, where we spoke a lot about business as a game.
In this episode, you’ll learn:
About Justin's recent rebrand and new website
The process, risks involved, and why he decided to take on a new online presence
