Creator Science

#170: Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships.

Nov 7, 2023

01:00:13

Snipd AI

Leading voice in the solopreneurship movement, Justin Welsh, discusses his recent rebrand and new website, his approach to social media, the importance of relationship-building, and building successful relationships in the creator space. They also explore the significance of headshots in establishing a personal brand on social media and the effective utilization of social media platforms.

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Quick takeaways

Justin Welsh underwent a rebrand to upgrade and professionalize his online presence, reflecting his expertise and long-term ambitions.

Building a strong following requires authenticity, consistent value provision, and trust-building without aggressive promotion.

The future of social media will prioritize authenticity, behind-the-scenes content, and meaningful connections over flashy content and vanity metrics.

Deep dives

HubSpot Sales Hub: Enhancing Sales Operations

HubSpot Sales Hub offers a range of tools to streamline sales operations, including a customizable prospecting workspace, smart deal management suite, and AI-powered apps. These tools enable users to take control of their sales process, manage their team and pipeline effectively, and improve overall productivity. With HubSpot Sales Hub, businesses can align their sales efforts with their entire customer journey, ensuring no leads slip through the cracks and that data is connected across marketing, sales, and operations.

Trust, Expertise, and Authority: The Key Ingredients for Building Relationships

02:34

Tips for Building a Successful Twitter Strategy

02:23

The Dangers of Social Media Addiction and Vanity Pursuits

01:25

Building Successful Relationships with Creators and Influencers

03:10

Introduction

2min

Justin Welsh's Rebranding and Approach to Social Media

3min

Rebranding and Professionalizing the Brand

11min

The Significance of Headshots and Building a Personal Brand on Social Media

3min

Utilizing Social Media Platforms Effectively

11min

Building Trust, Expertise, and Authority

5min

Building Successful Relationships in the Creator Space

4min

Building Authentic Connections

19min

Justin Welsh is known as one of the leading voices in the solopreneurship movement. And as a solopreneur himself, he's generated more than $5,000,000 in revenue since 2019.

Both his Twitter and LinkedIn accounts reach nearly half a million people. His newsletter, The Saturday Solopreneur, goes out to nearly 200,000 subscribers as well.

He was a guest on the show back in July of 2022, on episode number 109, where we spoke a lot about business as a game.

In this episode, you’ll learn:

About Justin's recent rebrand and new website
The process, risks involved, and why he decided to take on a new online presence
Justin's approach to social media
And his approach to relationship-building

Full transcript and show notes

Justin's Website / Newsletter / LinkedIn / Twitter / Instagram

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