Creator Science

#170: Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships.

Nov 7, 2023

Justin Welsh, a leading voice in solopreneurship and digital marketing, shares insights from his journey of generating over $5 million since 2019. He dives into the nuances of his recent rebranding, explaining the motivations behind it and the risks involved, while emphasizing the impact of social media strategies on building relationships. By advocating for authenticity and trust within the creative community, Justin encourages purposeful connections and continuous experimentation in content creation to foster genuine engagement.

01:00:13

Creator website

Episode guests

Justin Welsh

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Justin Welsh underwent a rebrand to upgrade and professionalize his online presence, reflecting his expertise and long-term ambitions.

Building a strong following requires authenticity, consistent value provision, and trust-building without aggressive promotion.

The future of social media will prioritize authenticity, behind-the-scenes content, and meaningful connections over flashy content and vanity metrics.

Deep dives

HubSpot Sales Hub: Enhancing Sales Operations

HubSpot Sales Hub offers a range of tools to streamline sales operations, including a customizable prospecting workspace, smart deal management suite, and AI-powered apps. These tools enable users to take control of their sales process, manage their team and pipeline effectively, and improve overall productivity. With HubSpot Sales Hub, businesses can align their sales efforts with their entire customer journey, ensuring no leads slip through the cracks and that data is connected across marketing, sales, and operations.

Trust, Expertise, and Authority: The Key Ingredients for Building Relationships

02:34

Tips for Building a Successful Twitter Strategy

02:23

The Shift towards Authenticity and Building in Public on Twitter

01:35

Justin Welsh on Building Successful Relationships with Creators

03:40

Intro

2min

Navigating Rebranding and Social Media Strategies

3min

Navigating the Rebranding Journey

11min

The Weight of a Headshot in Personal Branding

3min

Building Trust and Strategy on Social Media

16min

Building Meaningful Connections in the Creative Space

4min

Building Connections in Content Creation

10min

Embracing Authenticity in Social Media

8min

Justin Welsh is known as one of the leading voices in the solopreneurship movement. And as a solopreneur himself, he's generated more than $5,000,000 in revenue since 2019.

Both his Twitter and LinkedIn accounts reach nearly half a million people. His newsletter, The Saturday Solopreneur, goes out to nearly 200,000 subscribers as well.

He was a guest on the show back in July of 2022, on episode number 109, where we spoke a lot about business as a game.

In this episode, you’ll learn:

About Justin's recent rebrand and new website
The process, risks involved, and why he decided to take on a new online presence
Justin's approach to social media
And his approach to relationship-building

Full transcript and show notes

Justin's Website / Newsletter / LinkedIn / Twitter / Instagram

***

RECOMMENDED NEXT EPISODE

→ #188: Richard van der Blom

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***